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Sold. Online/e-commerce Retailer Of Personalised Mugs

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Business Profile:

This well established and highly respected business/brand has been trading successfully for some 7 years and specialises in the online supply of personalised mugs to the whole of the UK. The sales are online retail with the majority sold through Amazon and to a lesser extent Etsy. The business also has an unused Amazon US account for overseas sales if required, and the website and Etsy can easily able to be changed for overseas shipping.

The company has a library of over 17,000 different mug designs available and its memorable brand name is trade-marked. It is also trademarked with Amazon which gives it exclusivity with Amazon.

The company has enjoyed impressive growth over a relatively short period of time and the brand is growing year by year with more and more product ranges being added.

During the financial year 2019- 2020 the business successfully sold some 95,000 units on Amazon, 3,000 through Etsy and 2,000 Website. This volume of sales highlights the strength and market penetration the brand is enjoying. The back office technology the company has invested in is fit for purpose and easily accommodates this high volume of sales, preventing the need for high numbers of staff yet still delivering impressive levels of customer service whilst still having plenty of spare capacity.

This company/brand’s reputation is impeccable, they have a 99.75% positive feedback rate on and 5 Star average reviews on Etsy. They are top rated sellers on Amazon.

The business has a well-established supply agreement in place and sources high quality mugs at very competitive prices. They have excellent internal systems so they can rank new products to ensure consistent quality control throughout the range. They have excellent seller performance metrics and extensive history of proven search terms that allow them to rank new products quickly.

The business prides itself on its speed of response and proactive after-sales approach ensuring it always carries adequate stock of popular lines.

The company supplies its products both UK wide. Sales are predominantly online through various key online selling channels, as well as via their own e-commerce website.

The company experiences very low return rates as a result of the quality of its merchandise.

This online business is totally portable and scalable. Its customer base, and supply chain for that matter, has grown and strengthened year on year. It has relatively low fixed costs and is simple to run. Sales are strong and the business enjoys impressive levels of profitability.

The business model has been put in place. It is ripe for a new owner to utilise the superb and highly valuable positioning this company has developed, both online and in the market. The opportunity is there to either bolt on to an existing operation or for a new owner to scale up the business to maximise the many other opportunities in other personalised gifts already at its disposal.


The business has invested in technology and has excellent e-commerce websites (both its own and via online portals) using leading third party products that are simple to use. They provide many report and analysis tools including rank tracking, search volume, conversion rates, etc.

All technology and equipment is included within the asking price.

Customer Service:

The business provides customers with a comprehensive level of customer service and this is evident in the excellent reviews it enjoys. The impressive feedback scores on Amazon, Etsy etc. as already mentioned speak for themselves!

Its own website is easy to use and provides customers with a huge choice of products, advice, delivery details and a simple returns policy. It offers a comprehensive warranty for its products.

The site is highly secure.

Key Strengths:

• Very profitable
• Impeccable reputation
• NOT owner dependant
• Highly prized and extremely valuable feedback scores/listings
• Market presence with further product development opportunities
• Broad product range
• Truly scalable business model
• All year round sales
• Truly portable with low overheads
• Positive cash flow

Growth and Expansion/Opportunities:

The business has expanded and enjoyed impressive profitability since inception however, it still has widespread opportunities for further growth and development. These opportunities include:
• Expanding product range.
• Selling in more countries.
• Selling on more marketplaces.
• Put marketing efforts into the website using PPC and Social media marketing campaigns.
• Bulk orders/Commercial sales

There is a vast range of additional complimentary product possibilities that would be superb additions to the business for increasing its online sales.

The brand and reputation has been forged. The company is ideally positioned for a new owner wishing to expand the business and take it through its next natural period of growth and increased profitability.

Integration into an existing e-commerce operation would also be straightforward.


The business is very much geared to online sales and marketing. As already mentioned the business’s own website enjoys very impressive organic rankings and feedback and also enjoys excellent exposure via other portals and undertakes sponsored advertising on Amazon.


The business model has been developed in such a way that it is a very simple business to run. There are 4 staff running the business, plus the owner. It also uses agency staff at Christmas and whenever required.

It must be noted that the business is NOT dependent on the owner.

Business Hours:

Websites: 24/7
Office: 08:30-16:30 Monday to Friday


The business operates a small unit on an industrial estate but is truly relocatable. Its clients are nationwide so it could be based anywhere within the UK with no impact on sales.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Turnover in 2020 was £1.25m with a GP of £350k;
EBITDA before drawings was c£300k.
Stock estimated at £10,000.

Asking Price:

The asking price of £850,000 is for all the issued capital of the company assuming an NAV of c£25,000. There will be a £ for £ adjustment to the final price to reflect any movement away from the £25,000 NAV figure.

Support and Training:

Vendor will provide a comprehensive handover to ensure a seamless transition and continuity of trading; this should be relatively straight forward based on the current business model.