Sold. Successful Domestic Cleaning Franchise

Successful Domestic Cleaning Franchise
Highly affluent area of Hampshire & Surrey
Ref. CQ195
Location : Hampshire & Surrey
Asking Price : GBP 75,000
This successful domestic cleaning franchise generates more than 95percent of annual sales turnover from circa 112 clients, not including any occasional and one off cleans. Many of the clients are high net worth customers living in some of the most sought after areas of Hampshire & Surrey. In addition to this the business undertakes a very small proportion of commercial cleaning, however its core is domestic.

The franchise has been successfully trading for 30 years, through a mixture of entrepreneurial spirit and market knowledge. The franchise was bought by the vendor from a family member 9 years ago.
The business offers its discerning customers speedy and professional domestic cleaning that covers just about any cleaning problem, providing first-rate cleaners to people who do not have the time for chores. A personalised house cleaning service is provided so clients have more time to do the things they enjoy.

The companys expertly trained team of cleaners will clean homes with precision using the best possible cleaning methods. They operate efficently, being led by a dedicated team of in house staff, all of whom have be trained to a high standard. The business also offers a variety of customised services to clients upon request.

The business/franchise has an effective yet simple IT system in the office which provides adequate technology for managing the business. Customers pay by standing order or they are invoiced and pay via online banking/bacs or occasionally cheque payments.

The business employs a strong second tier supervisory team. This team enables the owner, who currently works 5 days within the business, to take extended breaks without fear of business interruption.

The company operates in the upper range of the market and most of its clients have high levels of net disposable income. Trust is key and due to this the business enjoys impressive levels of repeat business and customer retention.

All services offer full indemnity insurance.

Expansion Potential
The business has enjoyed steady growth and profitability over the years without really having a dedicated sales and marketing strategy. A more proactive approach to sales would certainly increase revenues as the business is scalable. It currently has some 112 active customers within its designated post codes but there are many more potential domestic clients out there.

There is great potential in the Woking Territory, the vendor has not yet tapped into this area and there are a vast amount of young professional commuters in Woking. The vendor had intended to tap into this area and feels it has massive potential for the new buyer.

Through choice, the vendor has only really operated within traditional office hours. There is scope to expand the hours of operation, which could certainly increase revenues. The demand is there should a new owner decide to follow that route.

The business is well positioned within one of the most affluent parts of the world and there is huge scope for successful expansion.

Market / Competition / Non-Competition Agreements
The business currently undertakes a limited level of marketing and carries out leaflet drops, community led promotions e.g. local raffle prizes etc. and occasionally local magazines. The business also has its own tailored website as well as the Head franchisors own generic website. There are excellent opportunities to increase this and to develop a more interactive internet presence so as to enable online sales and enquiries as well as to market the business more aggressively.

A high proportion of the business revenue has been due to its excellent reputation for quality and service and strong word of mouth recommendation and referral business.