Sold. A Well-equipped Hi-tech Health Club & Gymnasium In Prominent Location

A Well-Equipped Hi Tech Health Club & Gymnasium in Prominent Location
Ref.CO167
Location Essex
Asking Price GBP 99,000
This is a great opportunity to acquire one of Essexs most famous gyms. A well-established Fitness Centre and Gymnasium established over thirty years ago that the vendor has been operating for the past 4 years. During that time the club has undergone extensive refurbishments and been fully refitted with high tech work-out equipment, a new male sauna, C.V. equipment, free-weights, fixed weights and a fully equipped strength and conditioning centre. This fantastic gym now has over 600 active members who on average pay GBP 37 per month membership fee. The club has potential for 1000 members and we are advised there are a few revenue streams within the business that are not running anywhere near their full potential.

The wide range of high-tech equipment is all well maintained and serviced regularly to give a satisfying and efficient work out experience for members. Personal training sessions are available along with group training classes, massage osteopathy and beauty treatments. Every member receives continuous support, advice motivation, individual programmes and attention from personal trainers including valuable and responsive support.
The club uses Ashbourne Management Software for membership management.

Expansion Potential
Future growth could be achieved with further investment in marketing, utilising social media, twitter, face book and the web site to increase awareness beyond its current geographical catchment area and expand the membership.

There is certainly an increasing consumer demand for this market sector and further sustained growth is expected. This business is expected to continue to benefit from the growing London population and capitalise on this social trend.

Market / Competition / Non-Competition Agreements
The business has a professional website showcasing the gym.

The business undertakes little marketing taking out only local newspaper adverts, so this is an area that could be targeted for new business. By far the most effective form of marketing for the business however, arises from the finest form of marketing, high levels of customer service which encourages a loyal customer base and strong word of mouth recommendation.